Target Audience Description
The primary target audience lives in, or around the Bear Lake area, specifically in Preston, Soda Springs, and Fish Haven. Their ages range from people in their 20’s to people in their 50’s. They belong to the middle class and are college educated. They have little to no knowledge of weather patterns, much like the general public. They could be single or have families.
Personas
Maggie(Persona 1)
Maggie is married to John and is a mother of two. She lives in Preston and is 41 years old. She has a college education. She is middle class. Maggie uses this site primarily on her phone or tablet in order to plan family outings.
Rick(Persona 2)
Rick is 25 years old and single. He likes the outdoors and lives in Fish Haven. He has a college education but is still new to his career so he falls into a lower-middle class financially. He primarily uses the site on his phone, where he generally checks the weather around his favorite hiking trail.
Scenarios
- What is the weather for the event? Has that activity been canceled due to weather?
- What is the weather for my morning run?
- Will it be a nice day? If so, what local activities are there that I can participate in?
- What is the weather going to be like this weekend at the concert?
- I need weather images for my son’s science fair project.